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How a 110-Year-Old Hospital Rebranded Itself
Health Leaders Media

The details of rebranding Children’s Hospital Los Angeles back in 2011 starts with the tale of a missing apostrophe.

According to original documents dating back to 1901, when the Southern California pediatric hospital opened, a defective typewriter left off the important punctuation mark on the incorporation papers.

Despite the obvious grammatical error, the hospital name remained Childrens Hospital Los Angeles until just two years ago when the hospital decided to correct the mistake and kick off a rebranding campaign to coincide with its 110th year anniversary as well as the opening of a new $636 million hospital.

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