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Hospital videos give patients a feel for the people behind the lab coats
Modern Healthcare

Graphic designer and artist Noma Bar received rave reviews for his 60-second Super Bowl ad for New York-Presbyterian Health System. Explaining immunotherapy to a nation of football watchers is far from easy.

The ad, called “Unmasking a Killer,” engagingly explains the science behind immunotherapy by forsaking “talking lab coats” and difficult technical jargon in favor of “metaphor and storytelling, brought to life in striking animations,” according to Dutch Uncle, the U.K. talent agency for the artist.