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A health plan that pays for Weight Watchers, gyms? Why this California insurer has it covered
Sacramento Bee

Blue Shield of California is getting rid of the one-size-fits-all wellness program and offering choices to help members who want to tackle their health challenges through lifestyle changes rather than prescription medicines.

Would you like to try Weight Watchers to help improve your diabetes? Well, Blue Shield and Weight Watchers have worked out a deal that covers the cost of that.

Would you like to try one of several digital applications clinically proven to help lower blood pressure? Blue Shield’s medical team has vetted a number of them that have done so, and the insurer has arranged a pay-for-performance agreement with them that allows the insurer to cover the cost of members’ participation.