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Health Insurance Recruiting Project Showing Results at California Colleges
California Healthline

Young, invincible, not particularly wealthy college students are prime candidates for health insurance under the Affordable Care Act. Many qualify for government subsidies or Medicaid, and most are healthy, representing a vitally important portion of the insurance pool. Without them, the clientele covered by state and federal exchanges would be older, less healthy and more expensive.

A recruiting project at the California State University system — billed as the nation’s largest and possibly most diverse college system — has shown promising results and could be used as a model for other university systems, according to organizers.

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