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Health Benefit Exchange looks at new names
Sacramento Business Journal

Gearing up to brand itself at an affordable new health insurance program coming for individuals and small employers in 2014, the California Health Benefit Exchange is kicking about names to see what sticks. A decision could be made at the Sept. 18 board meeting. Possibilities run the gamut from the traditional to the “interesting.” Traditional names range from CaliHealth, CalAccess and Wellquest to PACcess and Covered, Cal.