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To Get Parents To Vaccinate Their Kids, Don’t Ask. Just Tell
National Public Radio

As California’s measles outbreak continues to spread beyond state borders, many doctors nationwide are grappling with how best to convince parents to have their children vaccinated. Inviting a collaborative conversation doesn’t work all that well, many are finding. Recent research suggests that being more matter-of-fact can work a lot better. Pediatrician Eric Ball, who practices in southern California, says, in his experience, the families skeptical of vaccines can be divided into two types.

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