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The Effort health program gets new name, new clinic
Sacramento Bee

Back in the flower-powered 1960s, Sacramento’s free clinic called itself the Aquarian Effort, fitting for a period when “Hair” was the top-selling LP and hippies were often medically indigent.

Eventually, the clinic expanded and shed “Aquarian,” becoming The Effort.

Simple enough, it seems. “But there’s confusion about the name and what we do,” CEO Jonathan Porteus admitted Tuesday. “Some say The Effort means we are making an effort, but we are doing more than trying.”

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