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Driving Down Claims Denials
HealthLeaders Media

A few years ago, hospital financial leaders may have considered losing a small percentage of revenue to claims denials as simply the cost of doing business. However, times are changing rapidly as healthcare reform rolls out and margins tighten.

Robin Norman, senior vice president and chief financial officer at Virginia Hospital Center, a 342-staffed-bed institution with $421.6 million in total operating revenue in Arlington, says that getting a handle on denials is her single biggest concern when it comes to revenue.

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