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Docs being called to use more effective treatments
Modern Healthcare

Physicians could do far more to use prescription drugs more cost-effectively—in some cases, by recommending exercise or better nutrition before prescribing them in the first place, say a team of Dartmouth University researchers. The researchers are calling for more nuanced measures of prescribing performance that can be tied to physician compensation as part of payment reform. Dr. Nancy Morden, an associate professor at the Dartmouth Institute for Health Policy & Clinical Practice, and Dartmouth professors Dr. Lisa Schwartz, Dr. Elliott Fisher and Dr. Steven Woloshin, say that widely used measures of quality do too little to encourage physicians to use the most effective therapies or treatment options.

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