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Data-Driven Tech Firms Target Consumer Engagement
Health Leaders Media

Data-driven, technology savvy, consumer friendly new entrants to the healthcare industry appear to be filling a gap in the shift from a fee-for-service healthcare system to value-based delivery of services. “We bring engineering depth from the consumer world,” Scott Matthews, VP of product marketing at San Francisco-based Castlight Health, said Monday in an interview. “We’re bringing modern consumer technology to healthcare.”