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Covered California’s Obamacare exchange to spend $94 million on advertising, outreach
San Francisco Business Times

Covered California, the Obamacare exchange in the Golden State, said Monday it plans to spend $46 million on advertising in its second year of operation and another $48 million on community outreach efforts, for a total of $94 million.

Executive Director Peter Lee announced the new spending plans Monday at a Los Angeles press conference. Officials expect 1.7 million people to sign up this time around, about 500,000 more than filled out applications in the first open enrollment period last fall and winter.