News Headlines Article

Covered California Works To Insure More Youths, Latinos

Open enrollment in Covered California begins this Saturday. Officials with the online health insurance exchange say they’re trying a variety of approaches to get the word out. About 1.2 million Californians got coverage through the exchange last year. Covered California wants to get 500,000 more signed up.

The exchange’s executive director, Peter Lee, said he wants to get young adults insured. “We are doubling down on our social media outreach,” Lee explained. “This is something that is used extensively by younger people. You can see a huge amount of social media that is out there now, and we’re gonna be pushing that a lot.”