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Covered California wants to boost Hispanic outreach
Sacramento Business Journal

With Hispanic residents signing up for insurance at Covered California in numbers far below their potential to swell the new insurance marketplace, the state health benefit exchange expects to boost outreach to this group. Just under 18 percent of the individuals out of almost 400,000 individuals who enrolled in Covered California in the first three months of operation and identified their ethnicity are of Hispanic, Latino or Spanish origin.

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