News Headlines Article

Covered California ups outreach with advertising
Sacramento Business Journal

Spanish-speaking business owners, service center employees in training and signs from disparate areas in California highlight the first phase of Covered California’s advertising and marketing campaign to inform residents of a new era of health care coverage coming in January. The campaign rolling out next week will promote the new insurance marketplace through television and radio, digital and social media and an updated website showcasing a shop-and-compare insurance tool and suite of video resources.