News Headlines Article

Covered California spends $120 million on PR push
San Francisco Business Times

Covered California, the federally funded health exchange slated to start enrolling members Oct. 1, is rolling out a $120 million marketing, advertising and PR push to reach potential customers. That includes $12 million to PR giant Weber Shandwick to market the new health benefit exchange, and $18 million to Ogilvy Public Relations for PR and community outreach. Roughly $6.5 million of Ogilvy’s budget has already been spent, according to Dana Howard, Covered California’s deputy director for media and public relations.

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