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Covered California gears up for 3rd year of health care signups
Sacramento Bee

Gearing up for a third year of health care sign-ups, Covered California officials announced Thursday they are doubling efforts to reach an estimated 2 million residents who are uninsured, primarily Latinos and African Americans.

Those efforts include staffing 500 storefront locations, employing thousands of enrollment counselors, launching a $29 million advertising campaign and a statewide bus tour, starting Nov. 1 in East Los Angeles, all designed to encourage more Californians to come under the health care umbrella.

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