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Covered California boss rolls into San Diego
San Diego Union-Tribune

Covered California, the state’s health insurance exchange, is spreading the word about open enrollment one selfie at a time.

During a Thursday rally at the San Diego Convention Center, Peter Lee, executive director of the exchange, led a crowd of supporters to the parking lot to snap photos of themselves in front of a tour bus emblazoned with the Covered California logo. The idea was to snap a shot and post it to Facebook with a message that Obamacare’s second open-enrollment period will start Saturday.