News Headlines Article

Covered California begins ad blitz in final enrollment weeks
Los Angeles Times

With less than a month left for enrollment in Obamacare, California’s insurance exchange is applying a major dose of peer pressure.

In a new TV ad blitz, recent enrollees extol the benefits of having coverage for checkups or a serious illness. A man plays soccer with his sons, a musician carries his guitar down the street. “I’m in,” young, fit-looking people say. “Are you in?” the announcer asks.

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