News Headlines Article

County hospital tweaks name, launches ads to remake image
Bakersfield Californian

The people who run Kern Medical Center are hoping to give it a new public image with billboards, television spots and newspaper ads highlighting its history and what it can do like nobody else in town.

Meet Kern Medical.

Hospital employees learned of the re-branding campaign during a lunchtime event Wednesday, which was followed by a formal reception later in the day.

The wider community will be introduced to Kern Medical over the next weeks and months, hospital CEO Russell Judd said.