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Consumer engagement: Helping members help themselves

As insurers continue to grapple with rising healthcare costs, they’re faced with an increasingly unhealthy member population. So payers have started taking matters into their own hands to engage members into becoming stewards of their own health and wellness–and reduce industry-wide risk and cut costs. “To control healthcare costs on a sustainable basis, we have to make changes, and it starts with us,” Natalie Bachman, director of benefits and compensation at Wellmark Blue Cross Blue Shield in Iowa, told FierceHealthPayer for the new eBook, Payer Strategies for Engaging Members.