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Chiropractor chain could roil treatment market
Sacramento Bee

Construction started last month on a string of centers in the Sacramento area that will specialize in drop-in, cut-rate, hands-on therapeutic care.

If the story sounds like the recent trend in massage chains, it should. An Arizona-based franchiser called The Joint…the chiropractic place is opening the first of up to 16 clinics in the Sacramento region. The company’s CEO is John Leonesio, who founded Massage Envy a decade ago and turned it into a $300 million operation with more than 800 franchises.