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California eyes people eligible for health care subsidies
The Washington Times

Heading into a third enrollment season with less fanfare and a more modest budget, California health exchange officials said Thursday they will strategically target about 750,000 uninsured people who qualify for health insurance subsidies but haven’t signed up for coverage.

The agency will spend $29 million on an advertising campaign aimed at lower-income and middle-class residents who don’t know there’s help available to pay for health insurance, Covered California Executive Director Peter Lee said. That compares to a $43 million advertising budget last year and $55 million the first year.

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