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Blue Shield exec Geyer takes on new title, duties
Sacramento Business Journal

Rob Geyer, a Blue Shield of California executive in El Dorado Hills who oversees customer operations, will get a new title and more duties next year as the health plan boosts efforts to improve the way it handles the customer experience. As senior vice president for customer quality — a new position — Geyer will report directly to Blue Shield President and chief operating officer Paul Markovich, who becomes CEO on Jan. 1.

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