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Blue Shield CEO Bodaken to retire, COO Markovich to move up
Los Angeles Business Journal

Blue Shield of California said Wednesday that CEO Bruce Bodaken will retire at the end of the year and Chief Operating Officer Paul Markovich will take the job. Bodaken, 60, became CEO in January 2000. He joined Blue Shield as executive vice president and chief operating officer in 1994, and added the president title a year later. Markovich, 45, has held several senior roles at Blue Shield since beginning a second stint at the company in 2002, becoming executive vice president and COO three years ago.