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Blue Shield of California targets wellness goals through personalized health platform
Healthcare Finance News

Insurer Blue Shield of California is revamping its wellness program by introducing a personalized, curated approach to help members improve and maintain their health through lifestyle choices.

Called Wellvolution, the program is not new, but a new platform has been designed to match members enrolled in Blue Shield’s fully-insured employer-sponsored plans and its individual and family plans with specific, recommended digital therapeutic providers and mobile health apps.

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