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Blue Shield of California CEO Bruce Bodaken to retire at year-end
San Francisco Business Times

Bruce Bodaken, the longtime chairman, president and CEO of Blue Shield of California, will retire at year-end, the San Francisco-based health plan said Wednesday morning. Bodaken, 60, became CEO in January 2000. He joined Blue Shield as executive vice president and chief operating officer in 1994, and added the president title a year later. Paul Markovich, Blue Shield’s current COO, will become president and a board member on June 1, and will take on the CEO title in January.

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