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Blue Cross eyes Medicare growth through private exchange
Modern Healthcare

The Blue Cross and Blue Shield Association will build a private health insurance exchange in the hopes of retaining workers who age into the Medicare program, the not-for-profit health plan group said Friday.

The goal is to offer a site with “one-stop shopping for the Medicare population,” said Jody Voss, vice president of strategic business services at BCBSA. The exchange will allow employers to offer supplemental Medigap policies, as well as Medicare Advantage and Part D prescription drug plans, to their employees.