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Big Drug Makers Sue to Block Mandatory Price Disclosures in TV Ads: Brainstorm Health

In what may be one of the least unexpected lawsuits against a proposed federal rule in recent history, drug giants Merck, Eli Lilly, Amgen, and the Association of National Advertisers are challenging the Trump administration’s bid to require TV drug advertisements to include the products’ list prices.

The Department of Health and Human Services (HHS) finalized the proposed rule in May. It would force pharmaceutical companies to publicize a treatment’s list price tag but has been criticized by the industry for alleged shortcomings and free speech concerns.