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Behind the CVS Health Rebranding Strategy
HealthLeaders Media

The rebranding of one of the nation’s largest pharmacy retailers last week is sending “new entrant” ripples through the healthcare industry. “We’ve changed our company name to CVS Health to reflect our purpose of helping people on their path to better health,” officials at the company formerly known as CVS Caremark Corp. stated last week. CVS Health officials say the rebranding effort helps align the company for an expanded role in providing healthcare services beyond the traditional retail pharmacy business model.

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