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Bay Area doctors making fertility treatments more effective
San Francisco Business Times

People say raising a baby is expensive, but making one can be, too. Fertility procedures known as assisted reproductive technologies often cost several thousands of dollars out of pocket, but that area of medicine is growing significantly. While procedures like in vitro fertilization, or IVF, in which egg and sperm are combined in a lab dish and implanted in the mother’s body, have been around for more than a decade, a relatively new phenomenon of women freezing their eggs for non-medical purposes is catching on.

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