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Attracting ‘young invincibles’ to Obamacare
Sacramento Bee

While recently catching up on episodes of “Parks and Recreation,” the commercial breaks caught my attention. All three advertised Covered California, the state’s health insurance exchange under the Affordable Care Act. As a young adult, I was both the show’s and the commercial’s target audience. Young people like me are the linchpin to making health care reform successful.

Obamacare has had its share of well-publicized struggles, but it’s only a matter of time before the website glitches are gone.

A more fundamental concern is whether the law can attract young, healthy adults – the so-called “young invincibles” – into the insurance exchanges.

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