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Aspirin, shampoo, Humana bill: CVS accepting insurance payments
Modern Healthcare

National health insurer Humana said Tuesday that policyholders who have bought its health plans on a federal or state insurance exchange or through its website can now pay their monthly premiums at any CVS Health store.

The move can be seen as an attempt by insurers like Humana to more directly engage their growing customer base and improve consumers’ adherence to their payment obligations, observers say.

“The industry is at the beginning of a wave of really delivering retail capabilities, specifically when we talk about individuals,” said Rich Birhanzel, a healthcare group managing director at consulting firm Accenture.