News Headlines Article

Anthem’s good intentions get lost in aggressive telemarketing
Los Angeles Times

Joseph Goldstein received a call the other day at his West Los Angeles home from someone claiming to represent his insurer, Anthem Blue Cross.

The caller said he knew that one of Goldstein’s family members had been seriously injured in a fall and wanted to make sure that Goldstein knew about Anthem’s wellness and home-care programs.

“They said I had to sign up right away or I’d lose these benefits,” Goldstein recalled. “It was a very hard sell.”

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