News Headlines Article

Ads for health care law to cost at least $684 million
San Francisco Chronicle

It will make you stronger. It will give you peace of mind and make you feel like a winner. Health insurance is what the whole country has been talking about, so don’t be left out.

Sound like a sales pitch? Get ready for a lot more. As President Obama’s health care law moves from theory to reality in the coming months, its success may hinge on whether the best minds in advertising can reach one of the hardest-to-find parts of the population: people without health coverage.

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