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Academic medical centers face identity overhaul
Modern Healthcare

As price becomes an increasingly important factor in where people seek care, many academic medical centers will have to transform their high-cost structures to remain viable, according to new research.

Half of 1,250 consumers surveyed said they would not pay more for specialty medical care at an academic medical center, PricewaterhouseCooper’s Health Research Institute found. Many academic institutions recognize that the status quo is unsustainable and are merging or affiliating with other providers to better manage lower-acuity care.

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