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65 Million People Lost Weight With MyFitnessPal?
The Health Care Blog

65 million people lost weight with MyFitnessPal. Really?

Now, let’s see, according to Gallup, 18% of American adults are at their ideal weight, so we’ll assume they don’t want to lose weight.

That means 82% of American adults or about 198 million people might want lose weight. Thus, based on My Fitness Pal’s headline boast, their market penetration is nearly a third of the adults who need to lose weight, which is just boffo if you are a potential advertiser.

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