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53% of Consumers ‘Oblivious’ to Healthcare Costs
Health Leaders Media

Most consumers have no idea how much they pay for healthcare beyond premiums and co-pays. Until they do it will be difficult to temper the rate of cost growth in healthcare, says Paul H. Keckley, PhD, executive director of the Deloitte Center for Health Solutions. “Our surveys show that about 53% of consumers are oblivious to costs and tend to go along with whatever is suggested. Only one in 10 is inclined to be price sensitive,” Keckley says.

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