News Headlines Article

SHCHD board ponders public relations; avoid gloss, use local talent
Redwood Times

Number one on the Southern Humboldt Community Healthcare District’s list of “highest strategies” for the current year is to “improve community confidence and awareness.” To work toward that, the SHCHD governing board held a special meeting on Wednesday, Aug. 10, with two items on the agenda, public relations with the community and marketing.

Administrator Harry Jasper noted that there are people in the community, mostly newcomers, who don’t even know that there is a hospital in the community because it is off the main street.