General Information

Traversing the Rainbow to the Pot of Gold: The Culture of Philanthropy in Healthcare
William Littlejohn, Senior Vice President, Sharp HealthCare/Chief Executive Officer, Sharp HealthCare Foundation, San Diego

Health care institutions create the environment and platform for philanthropy – not the fundraising program. And they are most often the largest and most complex nonprofit institutions in a community or region. And creating and sustaining a culture of philanthropy is a journey that never ends. This session will cover all aspects of that journey – strategic planning, institutional relationships, engaging allies, defining philanthropy as investment, delivering impact, and developing the tools and resources to traverse the rainbow to the pot of gold.

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