General Information

Retail Science 102: The Power of Promotion
Moderator: Cathy Monclus, Gift Shop Manager/Buyer, Cottage Health System, Santa Barbara, California

Explore promoting your gift shop using the latest promotional and marketing tools. Learn to create exciting flyers, signs, sales and e-mails. Includes the most current Internet, website and social media ideas to help increase sales and bring fun and excitement to your customers, staff and volunteers.

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Commands