Education event

Governance Role in Advocacy Web Seminar
Fundamentals of advocacy, meeting protocols, ways trustees can make a difference

November 29, 2011
12:30 – 2:00 p.m., Pacific Time


Trustees are respected members of their community. With one foot in the board room and another in the community, they are uniquely positioned to provide the guidance and support a hospital needs. And, through understanding advocacy, trustees will be prepared to share the hospital’s message with the community at large and other key decision makers.

This web seminar will clearly explain the fundamentals of the advocacy process including policy development, how a bill becomes law, and how to meet and interact with key decision makers. An insider’s view of how advocacy works at the federal level will also be offered. Plus, a current trustee will share her experiences and insights into the advocacy process and offer tips on how trustees can make a difference.

Recommended for

First-term and veteran hospital directors, chief executive officers


CHA and the policymaking process

  • What CHA does for members
  • What trustees bring to the table

California advocacy 101

  • The foundation of policy development — it starts with an idea
  • How a bill becomes law — the process, players and possible outcomes
  • How to develop relationships
  • Meeting with stakeholders — who sets the appointment and attends
  • Meeting flow — protocols, what you can and can’t talk about

The federal level

  • Federal advocacy process — how and why it’s different 
  • The art of negotiation —  an insider perspective
  • The “other” advocacy — the regulatory process

Making a difference — ways to be involved

  • Health Policy Legislative Day
  • California Congressional Action Program
  • California Hospital Political Action Committee (CHPAC)
  • Public Advocacy Program

Advocacy in action — a trustee’s perspective

  • Lessons learned — taking the message to elected leaders
  • Telling the hospital’s story — how trustees’ add value


C. Duane Dauner was appointed president/CEO of the California Association of Hospitals and Health Systems (CAHHS) in November 1985. On Jan. 1, 1996, CAHHS transformed into the California Hospital Association (CHA) and Mr. Dauner was appointed president/CEO of this new organization, as well. CHA is devoted to statewide representation and advocacy for California’s health care organizations and is one of the nation’s largest state health care associations, representing nearly 400 hospitals and health systems. He is a fellow of ACHE and has served as a member of the AHA Board of Trustees.

Anne O’Rourke is the senior vice president for Federal Relations for the California Hospital Association. Based in Washington, DC, Ms. O’Rourke manages CHA’s Federal Relations office in Washington and represents the CHA membership before Congress and the White House and serves as the liaison to other state and national health organizations.

Connie Delgado is deputy chief Legislative Advocate with California Hospital Association. Ms. Delgado represents the interests of CHA and its member hospitals before members and staff of the California Legislature. Ms. Delgado’s main areas of advocacy include trauma/EMS, privacy, nursing issues and hospital closures. With over 20 years experience in the political arena, she is often called upon to testify on behalf of CHA at legislative hearings on issues of importance to the hospital industry.

Deanne I. Terry has been a Trustee at Fairchild Medical Center in Yreka, CA since 2006. She is a member of the hospital’s Foundation and has been active in health care volunteering. Ms. Terry served as a Region Advisor for CAHHS and also was Chair of the Committee on Volunteer’s from 2006 - 2007. She was honored to receive CHA’s Certificate of Distinction in 2007. Currently, Ms. Terry is a member of CHA’s Governance Forum and the American Hospital Association’s Committee on Volunteers.

Peggy Broussard Wheeler (moderator) is vice president of the Rural Healthcare Center and Governance at the California Hospital Association. In this role, Ms. Wheeler is responsible for developing, advocating and executing public policies, legislation and regulations on behalf of rural hospitals at the state and national levels.


Members $135 (per connection)
Nonmembers $200 (per connection)

Multiple staff can gather and participate from one location for one tuition fee. Register online or complete the registration form and fax it to (916) 552-7506. Checks should be made payable to CAHHS/CHA and mailed to:

California Hospital Association
Education Department
1215 K Street, Suite 800
Sacramento, CA 95814

Cancellation Policy
A $50 non-refundable processing fee will be retained for each cancellation. Cancellations must be made in writing seven days prior and emailed to, or faxed to (916) 552-7506. No refunds will be made after this date.

Access Info

This web seminar allows you to attend and participate without ever leaving the office. The seminar is produced live, via the Internet and a telephone line. You only need a telephone and a computer with a web browser to participate.

Once you register, a confirmation e-mail will be sent with pertinent program information.

Audio for the seminar is accessed through a toll-free number (U.S. calls only). During the program, you will have the opportunity to ask questions of the speakers. If multiple people will be listening to the program at your office, only one person needs to register for the group. The slide presentation is accessed on your computer via the web.

IMPORTANT: Test your computer today

  • Click here to go to the Adobe Connect Enterprise Server Connection test page.
  • Follow instructions to ensure that your computer and network connections are properly configured.

If your internal security settings block access to Adobe Connect, contact your IT department to grant you access. The web seminar runs on Adobe Connect and you won’t be able to view the program without access.


Click here to view participants.