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Why Doctors Won’t Do Less, Even When More Is Wasteful and Useless

In a recent post on KevinMD, consultant Joe Paduda opined that, in return for getting millions of new members under healthcare reform, health insurers should “manage care and control costs” better. Doctors, of course, aren’t usually inclined to listen to insurance suits in the first place. Even if that weren’t the case, there are some serious obstacles to convincing both doctors and patients that less can sometimes be more.