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View from the healthcare “boogeyman”: How will insurance companies cope with health reform?

They are the targets of almost universal scorn, from doctors to patients to President Obama who used the rate increases of Anthem-Blue Cross to make the final sales pitch for his healthcare reform plan: insurance companies are easy to hate and yet have been the vital linchpin to delivering medical care in the U.S. for several decades. When the President signed comprehensive healthcare legislation this morning he set in motion a fundamental shift in how insurance companies will do business.