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Report highlights promises, perils of social media for healthcare
Modern Healthcare

A report from the not-for-profit ECRI Institute, a patient-safety and quality-improvement organization, details social media’s potential as a public-engagement tool for healthcare organizations but warns that risk management is necessary. The 20-page report “Social Media in Healthcare” from the Plymouth Meeting, Pa.-based organization cites a 2011 National Research Corp. survey that found that 41% of roughly 23,000 respondents reported using social media to research healthcare decisions. Facebook and YouTube dominated their social-media selections.

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