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Online Health Data in Employers’ and Insurers’ Predictive Analytics
The Health Care Blog

Did you know that buying generics instead of brands could hurt your credit? Or that a subscription to Hang Gliding Monthly could scare off life insurers? Or that certain employers’ access to electronic health records could lead them to classify you as “high-risk” or “high-cost”?

In all these cases, firms use “predictive analytics” to maximize profits. Consumers are the guinea pigs for these new “sciences” of the human.