News Headlines Article

ObamaCare and New Coke
The Wall Street Journal

This week marked the 25th anniversary of the introduction of “New Coke.” It was a remarkable event, and well worth remembering for the unique response of the Coca-Cola Company’s management to subsequent events.

The two of us were working with the Coca-Cola Company at the time. It was abundantly clear to us and all involved that this was not just another product launch: