News Headlines Article

My Word: Time for health insurance companies to justify high rates
Inside Bay Area

If my family’s small local business was a health insurance company, we could double prices during a deep recession while amassing a fortune in invested savings. Woohoo! As the customer base fell, we’d just jack up prices again. It’s a laughably impossible model for almost any business. But not for Blue Cross, Blue Shield and their ilk. They don’t have to care that the rising cost of health insurance premiums can tip a family from solvency into ruin.