News Headlines Article

Kaiser, Sutter embrace social media communication
Sacramento Bee

The post on Facebook warned of a scorcher this weekend. “Are you bikini not ready?” it asked, then directed those who “like” Sutter Health’s page – 1,791 fans at last count – to a blog offering advice about ingrown hairs, warm-weather rashes and other “swimsuit season spoilers.”

One of Sutter’s visitors, an employee of the health care giant, gave the post a thumbs up.

Sutter Health has given social media its own thumbs up, joining the growing list of health care providers blogging, tweeting, uploading YouTube videos and posting Facebook updates.