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Kaiser Permanente launches new $53M “Thrive” ad campaign
San Jose Business Journal

Kaiser Permanente is launching its 7th annual “Thrive” advertising campaign, to the tune of $53 million this time around. This year’s campaign, including TV, radio, print and online ads, will emphasize the “importance of integrated health care and Kaiser Permanente’s commitment to healthy families,” the Oakland-based health care system said Wednesday.