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It’s time for that Blue Shield of California membership meeting
FierceHealthcare

The changes roiling the healthcare industry in recent years make me think of “The Burning of Los Angeles,” the apocalyptic painting that is the narrative center of the famous Hollywood novella The Day of the Locust. It’s a sobering scene of reckoning, where “men and women fled wildly before the vanguard of the crusading mob.” I would like to replicate a far more benign version of this scene, not in the streets of 1930s Los Angeles, but in an office building near the corner of Beale and Mission in San Francisco, where Blue Shield of California is headquartered. I’ll get to the how of that shortly.

Commands